In demanding economic situations, where technology customers and end-users take basic performance for granted, and value is based on appearance, convenience and return on investment, companies need to reduce the guesswork, cycle times, and costs associated with development and marketing, while they increase customer satisfaction, loyalty and top line growth.

This applies to critical technologies such as enterprise and consumer software, hardware, and mobile devices.

Whether you're a CEO, CIO, CMO, VP of a Product Management, Senior Designer or Business owner, you need to assure that the User Experience with your products or services is positive and adds distinctive value.

Speakers Jeofrey Bean and Sean Van Tyne bring over 30 years of combined experience in Technology Marketing Strategy and User Experience design to this dynamic session.

Date: Wednesday, October 8, 2008
   
Time: 7:30 a.m – 8:00 am: Breakfast, registration and Networking;
800am – 12:00pm: Market Align User Experience program
   
Place: Doubletree Hotel San Diego, Del Mar, 11915 El Camino Real, San Diego, California 92130-2539. Directions
   
Price: $149, at the door $179
   
Brochure: Download PDF file (339 KB)
  Attendees will learn how market aligned user experience:
  • Decreases development cost and time by reducing guess work
  • Decreases time to market and time to revenue
  • Brings balance and timing to technology and marketing
  • Uncovers new market and application opportunities for your solution
  • Leverages market and technology user intelligence
  • Improves technology user engagement and loyalty
  • Aligns your solution with business objectives and high willingness to pay customers
Market aligned user experience strategy and design business attributes include:
  • More efficient and productive concept to revenue cycles
  • Sustained and steady top-line growth
  • Increased customer loyalty and retention
  • Profit growth